Axel Chay began working in design about ten years ago; first by creating the design studio Nueva Obiecta with his partner Marouane Sadki; now with his own eponymous brand.
“I create everywhere, in the car, on the train or even at home…”
Originally from the Côte de Vermeilles, close to Marseille, Axel has been exposed from a very early age to the strong saturated colours of the Mediterranean. He tells us how everything he encounters can be a source of inspiration.
Being self-taught, Axel has no fixed and defined creative process. His ideas come to him spontaneously: he begins by sketching, then making 3D drawings, and finally prototypes – in partnership with his brother, who is in charge of manufacturing.
Some of his designs come about by playing with materials, without plans or precise ideas.
“Everything comes naturally.”